Name the fish
Say what you’re working on, in your own words. One line is plenty. This is the thing your future self will thank you for.
Right now I’m working on
For everyone who opens Instagram instead of the doc
Starting is the hard part.
Starting is the hard part.
Let’s make it tiny.
Loki is the focus app that gets you started and stays honest. Name one thing, tap start, and a small grey cat holds your distracting apps until you’re done. No streaks. No guilt. No dying trees.
First session in under a minute
No account, ever
Everything stays on your phone
Sound familiar?
You sit down to write. You open your phone “for one second.” Forty minutes later you know everything about a stranger’s kitchen renovation. The doc is still blank.
That’s not a character flaw. Phones are engineered to pull. Loki is engineered to pull back: it makes the first step so small you can’t not take it, then keeps the distractions on hold while you get going. Once you’re moving, you’re moving.
“just one quick check”
nope. we’re working.
One fish at a time
Three taps. One session. That’s the whole ritual.
Loki treats every session like a fish: you name it, you go after it, you catch it. Under a minute from opening the app to actually working. We timed it.
Tap start
Two minutes, ten, twenty-five, your own number, or open-ended until you mark it done. Your chosen apps go on hold. Loki keeps watch.
21025CustomOpen
Catch it
The bell rings, the cat gets the fish, and you write down one small win. Stopping early counts too. It’s information, not a verdict.
ProudCalmRelievedTired
The moment that matters
This is what you see when you tap Instagram mid-session.
Not a wall. Not a scolding. Your own goal, in your own words, plus a friend’s note. Loki holds the line you drew, and reminds you why you drew it.
- Your goal, right thereThe why is visible at the exact moment you’re tempted. That’s when it works.
- A way through, on purposeReally need the app? Tell Loki why, take a breath, and decide. Your call, made consciously.
- Pick your frictionGentle, Committed, or Locked. Some days you need a nudge. Some days you need a vault.
Finish the pitch deck · 14 min left
Instagram is on hold.
Your rule, not ours.
Your rule, not ours.
Loki’s got this until the bell
You said this mattered. I believe you.
Back to the deckI really need it
What’s in the box
Everything you need. Nothing to babysit.
A timer that bends to your day, a blocker with manners, and a few honest numbers. That’s it. That’s the app.
A timer that bends
2, 10, 25, your own number, or open-ended count-up. Rigid timers fight ADHD brains. Loki doesn’t.
A blocker with manners
Pick the apps that pull. They go on hold while you work, and the hold screen speaks like a friend, not a bouncer.
Set-and-forget schedules
Weekdays 10 to 6, social on hold. Decide once on a calm evening so you don’t have to decide at 2pm on a bad day.
Goals that show up
One to three things you actually care about. They follow you onto the session screen and the hold screen, where they count.
Small wins
After each session: how did that feel, and what got done? Tiny notes that read back later as proof you can do hard things.
Honest numbers
Sessions done, intentions kept. Never “you saved 47 hours” math that counts the time your phone sat in a drawer.
Focus sounds and a real bell
Soft loops made right on your phone, one tap to mute. When time’s up, a bell rings, even if the app is closed.
Lock screen and Dynamic Island
Your timer and goal live on the lock screen and in the Dynamic Island, with pause and end right there. No unlocking to check.
Seven themes
Lemon Focus by default. Midnight Lemon for night owls. Apricot, Mint, Lavender, Butter Sky. Pick your vibe.
Phone died mid-session? Still counts.
Loki keeps time by the clock, not by staying awake. Restart the app and your session is right where you left it, minutes intact.
Private by design
No account. No servers. Which apps you hold is between you and Apple. Loki never even sees the list.
No guilt trips.I’m a cat, not a coach.
The never-list
Things Loki will never do to you.
Focus apps love to motivate you with a little shame. We tested that on ourselves. It works for about three days, then you delete the app. So:
- ✕
StreaksMiss a day, and nothing dies. Your history is just history. - ✕
Wilting plants, sad pets, leaderboardsYou will not be ranked against a stranger in Ohio. - ✕
“You saved 47 hours!”We only count time you actually worked. Drawer time isn’t focus time. - ✕
A quiz before you can use itOpen the app, start a session. Get to know us later. - ✕
A trial that quietly turns into a billFree is free. Paid is a clear price you tap on purpose. - ✕
“We miss you 🥺” notificationsEvery ping serves the goal you set. Zero pings serve our growth chart.
Why it works
Built on real psychology, not hustle posters.
Loki is shaped by acceptance and commitment therapy, self-determination theory, and flow research. In plain words: three ideas, applied at the exact moment your thumb reaches for the phone.
Urges are waves. They pass on their own.
The pull to check your phone rises, peaks, and fades in a couple of minutes if you let it. Loki holds the app for exactly that long, so you can watch the wave go by instead of riding it.
Acceptance & commitment therapy
Your goal, at the moment of temptation.
A rule feels like a cage. A goal feels like yours. Loki puts your own words on the hold screen, because “finish the pitch deck” beats “access denied” every single time.
Self-determination theory
Make the ask tiny. Then keep going.
Starting is the expensive part. Two minutes is an ask you can always say yes to, and once you’re in, momentum does the rest. Stop after if you want. You usually won’t.
Flow research
Fair, like a lemonade stand
Free to start. One honest price for the rest.
The core of Loki is free for good. If you want more of it, you pay once and it’s yours. No trial that bills you while you sleep.
Loki
Freeforever
Everything you need to start today and keep going.
- The flexible timer and intention prompt
- One set of apps to hold, one schedule
- One goal, honest stats, small wins
- Sounds, bell, widgets, Live Activity
Loki Forever
One-timeor a small monthly, if you prefer
All of Loki, for as long as you have a phone.
- Unlimited app sets, schedules, and goals
- All friction levels, including Locked
- Every theme, every new feature
- Restore on any iPhone, always
Exact prices show up in the app before you tap anything. Purchases go through Apple, so restoring works the way it should.
Fair questions
Things people ask before they trust a cat with their phone.
Does Loki see which apps I block?
No. Your picks are handled by Apple’s Screen Time and stay on your phone. Loki gets to hold them without ever seeing the list. We couldn’t peek even if we wanted to, and we don’t want to.
What if I really need an app mid-session?
Then you get it. Tap “I really need it,” tell Loki why in a few words, take a breath, and choose. On Gentle and Committed you’re through in seconds. On Locked you asked Loki to be a vault, so Loki is a vault until the session ends.
Do I need an account?
Nope. There’s nothing to sign up for, no email to confirm, no password to forget. Download, name a fish, tap start.
What happens if my phone dies or the app crashes?
Your session keeps time by the clock, not by staying open. When you come back, Loki picks up where it left off, minutes intact, and any hold you set is lifted the moment the session ends. A hold that outlives its session is the bug we hunt hardest.
Is Loki for people with ADHD?
Loki is for anyone whose thumb moves faster than their plan, and a lot of those people have ADHD. Flexible timers, tiny starts, no shame: those aren’t ADHD features, they’re just good features that ADHD brains need more than most. Loki is a tool, not a treatment.
Android? iPad? Mac?
iPhone only for now, iOS 17 and up. Holding apps the honest way relies on Apple’s Screen Time, which is why we started here.
Your next fish is waiting.
Two minutes. One thing. A cat who keeps your word for you. That’s all it takes to start, and starting is the whole game.
Get Loki on the App Store soon
Landing on the App Store soon. iPhone, iOS 17+.
